When YouTube first started out again in 2005, few anticipated it to become the behemoth it’s far these days, assisting content creators make tens of millions of bucks and permitting marketers to interact with Digital Marketing Companies in Los Angeles audiences. As these YouTube stats show, the platform keeps to adapt, spreading to new territories even as shifting to consolidate its role where it’s far already robust.
YouTube’s importance as a supply of content and a advertising device, therefore, is not going to decrease soon. So, examine on for the maximum interesting stats and information approximately the platform that will help you tweak your advertising strategy for this 12 months and past.
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YouTube Stats (Editor’s Choice)
YouTube has over 2B monthly energetic customers and 30mln every day energetic users.
500 hours of video are uploaded to YouTube every minute.
YouTube reaches ninety five% of the worldwide net populace.
The number of channels with 1mln+ subscribers Digital Marketing Company in Portland grew by way of more than 65% yr-on-year.
YouTube has neighborhood versions in extra than one hundred countries and helps 80 languages.
70% of what humans watch on YouTube is determined by way of its recommendation set of rules.
In a mean week, YouTube reaches more US purchasers inside the 18-forty nine age institution than all cable TV networks combined.
How-to movies earn the maximum interest of any content category on YouTube.
General YouTube Statistics
1. YouTube has over 2bn monthly active customers globally.
As of October 2019, this makes YouTube the social media platform with the second-highest consumer base global behind Facebook, which boasts almost 2.five billion month-to-month active users. The platform also lets in watching films while not having to sign up, which means that the number of real visitors at the platform can be lots better. Those person numbers really YouTube a sought-after platform for advertisers.
(Statista)
2. YouTube person growth figures show a five% boom in monthly logged-in viewers between 2018 and 2019.
It is even extra brilliant that the platform has controlled to check in a first-rate growth in monthly lively users given the already better wide variety of visitors logging in. As we are able to see within the following statistics, a good deal of this boom is owed to the platform’s geographical reach, in addition to the continuous improvement in its recommendation set of rules.
(Variety)
3. The general variety of every day lively customers on YouTube is 30mln.
YouTube ratings a little low in terms of every day energetic users, however. The total number of YouTube users signing in every day is 30 million, which isn’t always a determine to scoff at, however since it’s simplest a small fraction of the platform’s monthly lively customers, YouTube ought to take measures to make sure that its users sign in extra often.
(Omnicore Agency)
4. More than 1B hours of movies are regarded on YouTube every day.
That’s extra than 11,000 hours’ well worth of video every second. With the quantity and form of content material, YouTube has the functionality to have interaction all sorts of customers, who generate billions of views every single day at the platform. The implications for marketers are immense, as is the wide variety of films on YouTube that guarantees that a huge range of content is available for concentrated on unique target audience segments.
(YouTube)
five. 500 hours of video are uploaded to YouTube every minute global.
At this rate, it’d take a person eighty two years to look at the overall content material uploaded to YouTube in one day. These YouTube statistics and information numbers are the strongest evidence of the continuing high degree of consumer engagement, which can be a godsend for entrepreneurs. Whether it is thru advertising on YouTube or constructing a network of subscribers, brands could make precise use of this excessive engagement level.
(Tubefilter)
6. YouTube reaches ninety five% of the worldwide net populace.
The platform has sure come a protracted manner since the first video on YouTube became uploaded in 2005. While handiest about 1/2 of those are lively on a monthly foundation, such reach can be used by brands to benefit access to capacity clients the world over. As extra records points show, YouTube’s sturdy viewership is not constrained to at least one or some nations; it is a honestly international phenomenon.
(ChannelMeter)
7. Youtube.Com is the second most visited website within the global.
As of December 1, 2019, YouTube’s homepage become the maximum visited website online within the global after google.Com. The homepages of Facebook, Baidu, Twitter, and Instagram, in that order, rank below YouTube. Based at the equal set of YouTube facts, the average visit duration at the platform was 23 minutes, a good deal better than Google’s 10 minutes and 11 minutes for Facebook.
(SimilarWeb)
8. YouTube has the greatest cell target market reach within the US at seventy seven.6%.
YouTube beats now not simply social media networks but even different preferred-motive apps in phrases of cellular utilization inside the US. Based on October 2019 statistics, the alternative cellular apps with high penetration were Facebook (69.4%), Google Search (63.9%), Google Maps (sixty two.2%), Gmail (60%), Facebook Messenger (fifty nine.nine%), and Google Play (fifty one.7%).
(Statista)
9. As of 2019, there are more than 31mln YouTube channels.
These YouTube channel statistics, however, most effective remember channels with at least 5 subscribers, and occasionally, channels with 5 to 10 subscribers aren’t counted both. This approach that the actual quantity of channels is in all likelihood plenty higher than 31 million. In the final two years, the total variety of channels has grown via 40% 12 months-on-year, with an even higher boom price visible for large channels with more than a thousand subscribers.
(Tubics)
10. The quantity of YouTube channels with more than 1mln subscribers grew by greater than sixty five% 12 months-on-12 months.
The quantity of customers subscribing to one of a kind YouTube channels has shown incredible increase in the past year. YouTuber stats display that this has additionally led to extra earnings for content creators, with the quantity of channels incomes five figures in line with 12 months having grown more than 50% and people incomes six figures having surged by way of greater than 40%.
(YouTube)
11. More than 70% of YouTube viewing takes area on cell gadgets.
Reflecting the growing use of mobile devices, specifically smartphones, records from YouTube indicates that 70% of viewing at the platform is already cell. Therefore, brands interested by enticing with cellular audiences will do nicely to include YouTube of their advertising and marketing strategies.
(YouTube)
12. YouTube has nearby variations in more than a hundred nations.
YouTube also gives video advertising groups the possibility to attain a without a doubt global target market, with neighborhood content material uploaded global. The platform helps at the least 80 distinctive languages, allowing users to get right of entry to the community no matter the language they may be cushty in. By evaluation, Facebook is to be had in about forty five languages. This global target audience also ensures that the pinnacle motion pictures on YouTube get located in places they could in no way have reached till a few years back.
(YouTube)
13. T-Series have become the primary YouTube channel to hit 100mln subscribers in 2019.
As of January 2020, YouTube channel stats show that T-Series, the Indian song report label and movie production agency, has 126 million subscribers, which makes it the channel with the largest number of subscribers via far. In the second one position, PewDiePie, recognized in particular for gaming videos, has 102 million subscribers as of January 2020.
(The Verge)
14. The best variety of searches on YouTube in 2019 turned into associated with Billie Eilish.
The multiple Grammy-triumphing American singer-songwriter has won lots global reputation over the past few years, which is meditated in the interest shown in her on YouTube searches. The different subjects in the pinnacle five maximum-searched list are Garena Free Fire (a cell game), Tik Tok, PlayerUnknown’s Battlegrounds (an internet game), and the song “Baby Shark”.
(Google Trends)
15. The maximum liked video on YouTube as of January 2020 become “Despacito” through Luis Fonsi with 36mln likes.
The different motion pictures in the top 5 are “See You Again” by Wiz Khalifa (26 million likes), “Shape of You” by using Ed Sheeran (21 million likes), “Faded” via Alan Walker (18 million likes), and “Gangnam Style” by using Psy (17 million likes).
(Wikipedia)
16. “Despacito” is also the most watched YouTube video as of January 2020.
The Spanish-language track has garnered over 6.6 billion perspectives due to the fact its January 2017 launch. The different movies within the pinnacle five are “Shape of You” (4.6 billion), “Baby Shark Dance” through Pinkfong Kinds’ Song & Stories (four.five billion), “See You Again” (four.4 billion), and “Uptown Funk” with the aid of Mark Ronson ft. Bruno Mars (three.eight billion).
(Wikipedia)
17. As of January 2020, BTS were the most effective artist to have 3 movies within the top 30 most liked.
Reflecting the tremendous popularity of K-pop worldwide, the South Korean group BTS leads the listing of global artists with the most appreciated films. Artists with movies inside the pinnacle 30 most-preferred listing are Ed Sheeran, Justin Bieber, Maroon five, and the South Korean girls’ institution Blackpink.
(Wikipedia)
18. 70% of what people watch on YouTube is decided by its advice set of rules.
Aided by using Google’s AI arm, Google Brain, YouTube recommends over two hundred million exclusive motion pictures to its customers, helping them find out content they didn’t realize existed. Based on every person’s personal history, these pointers are continuously improving and are nudging viewers to spend an increasing number of time on the platform, as pondered in YouTube subscriber stats.
(Quartz)
19. The watch time of YouTube on TV displays changed into extra than 250mln hours according to day as of March 2019.
YouTube has been seeking to raise its dwelling-room footprint. Based on organization-reported figures, this marks a 39% increase from the previous year and suggests that YouTube viewing is not confined to cell devices or computers. This determine, however, excludes viewing on YouTube TV, Google’s internet pay-TV service.
(Variety)
20. Just 10% of YouTube’s maximum famous films account for seventy nine% of the views.
In addition, most effective 10% of YouTube channels make 70% of the maximum popular films. This disproportionate nature of YouTube recognition is likewise meditated in the division of earnings from YouTube. While a small variety of creators make a number of money via their films, a sizable majority makes subsequent to nothing.
(Pew Research)
21. YouTube Gaming holds a 27% proportion of the game stay-streaming market.
Twitch’s proportion of the marketplace fell from sixty seven.1% in 2018 to 61% in 2019, at the same time as Facebook Gaming’s proportion rose from 3.1% to eight.5% over the equal period. YouTube Gaming has maintained its share and second role throughout the length, but with the current statement of a partnership between Activision, the creator of popular games like Call of Duty and Overwatch, and Google, its share is probably to develop drastically.
(Forbes)
YouTube User Statistics
22. YouTube has a higher percent of US customers inside the 18-34 age organization than Facebook.
In the United Kingdom, users throughout the 18-sixty four age institution use YouTube more than they do Facebook. It is exciting to word that, in spite of its excessive usual reach and consumer base, Facebook isn’t always the maximum-used social community for all demographics. Marketers would do nicely to heed those figures while selecting their social media advertising blend.
(We Are Flint)
23. eighty one% of US users in the 15-25 age group get admission to YouTube.
Stats on YouTube customers by way of age display that, as is the case with a number of other social media networks, the platform has the biggest reach amongst youngsters, with 81% having accessed the platform in Q3 2019. The corresponding figures for the age agencies 26-35, 36-45, 46-fifty five, and 56+ are seventy one%, sixty seven%, sixty six%, and 58%, respectively. The very excessive attain amongst younger customers is every other aspect that makes YouTube appealing to marketers.
(Statista)
24. Over 50% of YouTube’s audience is female.
This is likewise a incredible stat for entrepreneurs. Unlike many other social media networks, data on YouTube users via gender show that guys do no longer form the majority of the platform’s customers. The high presence of women among YouTube’s target market makes it an obvious desire for brands that would want to have interaction women but discover it hard to do so elsewhere.
(Think with Google)
25. YouTube customers are much more likely to have a university diploma as compared to the overall populace.
Another interesting piece of info for marketers is that the education degree of YouTube’s target market is better, on average, than that of the general population. The obvious implication is that these users are likely to be in a better function in phrases of spending energy. Another stat on YouTube gender demographics shows that its customers are much more likely to have households with kids than be unmarried.
(Think with Google)
26. Half of the whole US population uses YouTube for song intake on a weekly basis.
The maximum famous sort of content on YouTube is tune. While 33% of the United States populace turned into the use of the platform for track intake each week in 2014, the parent had risen to 50% by 2019. Little wonder then that track makers invest a lot in growing videos now, and the most popular song movies rack up 100 million perspectives inside per week.
(Statista)
27. Data on YouTube user demographics, however, shows that the platform is the maximum favored song platform for simplest four% of Gen Zers.
While music is the most popular content material category on YouTube, it appears to be dropping out to streaming offerings like Spotify and Apple Music, which can be the song structures of choice for 60% and 26% young adults, respectively. These streaming services may not provide movies, but their different capabilities are taken into consideration more treasured by way of young customers.
(Business Insider)
28. YouTube is the number one news supply for 18% of US adults.
News intake has gone through drastic modifications over the previous couple of years, with social media already appearing as the principle source for news for 2-thirds of American adults. YouTube usage information display that it has emerged as an vital player in this area, and types like Microsoft and Cisco have commenced the usage of it as one of the principal platforms to percentage news and press releases.
(Pew Research)
29. The common US person spends 24 mins in line with day on YouTube in 2020.
Combining viewing on computers, laptops, and cell devices, the time spent on YouTube by using the average 18+ character inside the US has proven a steady rise in the last few years and is expected to hold increasing inside the close to destiny. At the same time, YouTube viewer facts indicate that the time spent on YouTube has registered a drop day by day virtual video time. So, whilst viewers are spending extra time each day consuming digital video, different systems are increasing their percentage on the value of time on YouTube.
(eMarketer)
30. In a mean week, YouTube reaches extra US consumers within the 18-49 age institution than all cable TV networks mixed.
Viewing information show that YouTube is a better video medium for entrepreneurs inquisitive about attaining a enormous proportion of the population. Data on YouTube age demographics affirm that marketing targeted at a couple of age cohorts is lots greater powerful on YouTube than through traditional way on TV, with cable TV the greatest loser on this regard.
(Variety)
31. YouTube, however, is simplest the second maximum-favored TV video viewing platform for US clients within the 18-34 age organization.
The pinnacle spot is taken through Netflix, which has managed to gather a huge lead over its opponents due to always terrific content material. While 38.6% of those consumers pick looking Netflix on TV, YouTube market share statistics suggests that it’s far favored with the aid of 17.7% clients. Hulu, Basic Cable, Broadcast Networks, Amazon Prime Video, and Premium Cable follow in this listing.
(Variety)
32. 60% of YouTube users inside the 18-29 age group admit to binge-looking.
26% of customers on this age group even do it each day. YouTube is referred to because the most favored platform throughout age organizations for binge-watching, meaning that greater users spend long hours watching content on YouTube than on any other platform. With greater binge-worthy content material deliberate by YouTube in the form of series and different shows, YouTube developments imply that this addiction is probable to spread in addition, offering marketers with greater possibilities to offer their products and services.
(Morning Consult)
YouTube Business Statistics
33. YouTube made $3.4bn from video marketing in the US in 2018.
While this revenue suggests that a large wide variety of groups use the platform to attain their target audience, the figure is most effective about 1/2 of the video advertising earnings on Facebook for the equal period. Facebook additionally reportedly controls nearly 87% of social community video advertising spend in the US across its circle of relatives of apps, which incorporates Instagram.
(eMarketer)
34. YouTube stats show that 62% of businesses use it to publish video content material.
YouTube has excellent potential beyond an entertainment tool, and a huge number of agencies globally have already realized this. Its wide and different viewership lets in marketers to showcase manufacturers to their targeted target market and additionally get hold of customer feedback. The maximum latest records, however, advocate that Facebook ranks above YouTube in terms of the wide variety of groups the use of the platform to share video content material. Check out the trendy Facebook video records for more facts.
(Buffer)
35. The attention fee for commercials on YouTube is 62%.
Attention charge refers to the proportion of advertising while viewers aren’t distracted. YouTube view statistics confirm that it compares favorably in this branch towards TV, with the latter having an attention fee of just forty five%. Non-skippable ads on YouTube command a good better attention charge at 83%.
(Business of Apps)
36. A Facebook video view is well worth 12% of a YouTube view on average.
This is one important area in which YouTube wins over Facebook, its principal video advertising and marketing rival. Because of a range of things, such as troubles faced by using content material creators on Facebook, a video view on Facebook generates only about 12% of the sales generated through a video view on YouTube. It’s no surprise then that maximum fine video production businesses and individuals preserve to desire YouTube over Facebook.
(Digiday)
37. ninety% of human beings say they find out new brands or merchandise on YouTube.
YouTube has additionally emerged as an essential platform for product discovery, helping marketers in introducing consumers to new offerings. The platform is likewise a top car to assist manufacturers goal new markets. At the equal time, video content material is becoming more and more aggressive, requiring marketers to work more difficult to make sure viewer engagement.
(Think with Google)
38. 60% of teens receiving information from YouTube get it from celebrities, personalities, or influencers.
Many of those people are video creators and feature a sturdy following amongst young users, as pondered by way of records on YouTube demographics. The function of influencers in video advertising has turn out to be increasingly prominent, and types are figuring out that communicating thru video creators receives them better returns than their personal slick ads. This is likewise underscored by way of the growing prominence of influencer marketing structures.
(eMarketer)
39. YouTube has a CPC of $three.21 and a CPM of $9.sixty eight.
YouTube’s CPC makes the platform tremendously luxurious compared to different social media networks like Twitter and Facebook, which have CPCs of $zero.38 and $zero.97, respectively. Instagram and LinkedIn, however, have higher CPCs at $three.56 and $5.26. In phrases of CPM, YouTube is even greater pricey, with other networks clocking in about $6.forty six (Twitter), $6.fifty nine (LinkedIn), $7.19 (Facebook), and $7.ninety one (Instagram).
(WebFX)
forty. Viewer interests are 3X extra vital to users when finding out what to observe on YouTube than a movie star starring in a video.
YouTube video stats also show that relevance to non-public hobbies is 1.6X more essential to visitors than the production fee of movies. Statistics imply that visitors remember their interest areas to be lots more important than other factors when choosing the movies to spend time on. This makes it crucial for entrepreneurs to make the effort to apprehend viewers’ tastes instead of depending blindly on famous person-studded or slick advertisements.
(Think with Google)
41. How-to videos earn the most attention of any content class on YouTube.
Google’s inner studies suggests that such videos are even better than track or gaming motion pictures — of the maximum famous content material categories on YouTube — in relation to consumer interest. In current times, YouTube video information display that watch time for how-to movies has doubled at the platform, indicating that people are sincerely eager on enhancing their know-how thru videos.
(Think with Google)
42. eighty% of people watch a product-associated YouTube video at the start of their buying method.
People frequently use YouTube videos to expand their know-how of a product. Your logo’s capacity clients would use the platform to locate particular statistics that would assist them make up their minds if they could use the product.
(Think with Google)
43. Over 2019, YouTube saw a 70% drop in watch time in the US for motion pictures with borderline content material and dangerous misinformation.
One of the YouTube information with the intention to enthuse entrepreneurs is that on the grounds that January 2019, the platform has released over 30 modifications to reduce suggestions of such content. The end result is that only a fragment of one% of the watch time stateside is spent on such content now. Recommendations for facts from authoritative assets have also accelerated as part of this process.
(YouTube)
44. Between January 2015 and May 2019, female characters had 44% of screen time in YouTube commercials.
This gender bias is especially robust in commercials for certain industries like automotive and business & commercial, which had most effective 28% and 29% screen time for woman characters, respectively. The bias is even worse with regards to speakme time, with an universal percentage of just 40% for female characters. YouTube stats display that talking time inside the automobile enterprise commercials turned into 24% and 21% in business & industrial advertisements. Female characters have been additionally more likely to be in their 20s and 30s and proven sporting revealing garb and in clichéd roles.
(Think with Google)
forty five. Inclusive commercials yield 30% better views on YouTube than different advertisements.
In standard, eighty five% of girls assume that the advertising global wishes to trap up with the actual international in terms of gender roles, while sixty six% switch off media that negatively stereotypes ladies. Specifically, within the case of YouTube, the organization reviews better results while advertisers take the time to mirror gender inclusivity in their classified ads.
(Think with Google)
forty six. The first-class time to submit on YouTube is among 12 p.M. And 4 p.M.
As consistent with YouTube subscriber statistics, most visitors tend to observe motion pictures on YouTube inside the nighttime and posting in the above slot ensures that the films are indexed by means of then. Thursdays and Fridays tend to be the excellent days to post on YouTube. Viewership is also excessive on weekends, so posting among 9 a.M. And eleven a.M. On Saturdays and Sundays can also get a high variety of perspectives.
(Oberlo)
FAQ
How many motion pictures are on YouTube?
With 500 hours of video uploaded on YouTube each minute and many videos taken down because of violation of the platform’s guidelines, it is not possible to offer a selected quantity. Within a 12 months, however, 250 million hours of video get uploaded on the platform, with the discern continuously rising.
How many human beings use YouTube?
Over 2 billion human beings log into YouTube each month to observe videos. The real variety of human beings using YouTube is in all likelihood to be better, although, as the platform allows watching motion pictures with out signing in.
How many hours of YouTube are watched each day?
Data shared by way of the organization suggests that greater than 1 billion hours of video are watched on YouTube every day. In phrases of time spent per individual, the average American user spends about 24 mins on YouTube each day.
What is the average watch time on YouTube?
The common viewing time on YouTube on cell devices stands at 40 minutes. This parent has been increasing over the years, specifically because the platform’s recommendation system has been getting higher at suggesting new content material to visitors.
Who has the maximum subscribers on YouTube?
The channel with the most subscribers on YouTube is owned by way of T-Series, an Indian record label and movie production organisation. It has over 126 million subscribers as of January 2020. The man or woman content material creator with the very best range of subscribers is the Swedish gamer and comic Felix Arvid Ulf Kjellberg, better called PewDiePie. His YouTube channel has 102 subscribers as of January 2020.
How a good deal cash do you are making consistent with 1000 views on YouTube?
While earnings depend upon several elements aside from the variety of views, in line with the YouTube earnings calculator at Influencer Marketing Hub, a YouTuber could make something between $zero.25 to $7 for 1,000 perspectives.
Who is the very best paid YouTuber?
According to Forbes, the highest-paid YouTuber for 2019 turned into eight-yr-antique Ryan Kaji, a Texas resident, who earned $26 million thru his channel “Ryan’s World”. His channel consists of unboxing and trials of new games and toys in addition to educational videos and technological know-how experiments for kids.
Which are the fastest growing YouTube channels?
The fastest-developing YouTube channels in 2019 have been MrBeast (with 101.five% growth charge), AzzyLand (sixty four%), T-Series (fifty four.nine%), Morgz (53.five%), and Tfue (fifty two.7%).
Conclusion
YouTube’s relevance can not be ignored by way of content creators, consumers, or agencies. While the platform has been dealing with relentless opposition from competitors like Facebook and Instagram, as those YouTube stats show, it has managed to keep its very own. It’s additionally taking measures to make sure a safer, greater relevant revel in for its viewers, that is likely to mirror undoubtedly on content creators and entrepreneurs.
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